About Us

PWFL is a profit-for-purpose company that provides innovative tools to equip children, young people and those that support them, with the skills needed to make informed choices and lead fulfilled lives through game-based learning.

Founded by Dr Sarah Campbell, with 15 years experience in wellbeing and education, Play Well For Life combines the proven benefits of game-based learning with innovative technology.

Meet the Team

Dr. Sarah Campbell

CEO and Founder

Claire Koenig

Project Lead

Jaeho Kwan

Junior Developer

Ashley Lee

Research Associate

Our Advisory Board

COMING

Could

VERY

this be

SOON!

you?

Delivering game-based learning, for real-world impact.